Miso Partners is a boutique marketing agency focused on helping businesses be more effective in their marketing and sales. We are athletes, enthusiasts, and professionals. With a foundation in Sales and Marketing, we bring an abundance of passion for what we do. We are trusted advisors and strategists for our clients.
As a business owner and advisor, Brandon brings a wealth of experience in both start-up and blue-chip companies. He has 20 years of business experience in marketing and sales at fast-growing, category-leading companies. Throughout his career, Brandon has managed growth brands with an emphasis on creating consumer demand and building sustainable business models for continued future sales. He began his career working at Adidas, on the cycling brand Mavic, focused on marketing and product placement with professional athletes and events, like the Olympics, Le Tour de France, and The Hawaiian Ironman. From there he moved into consumer packaged goods world, working in marketing, first at Red Bull, and then at Vitaminwater, both extraordinary growth companies. He developed strategy, business plans, organization frameworks, and built high performing teams, consistently outpacing target sales and profitability goals.
Tracy comes to Miso Partners with deep experience in the cycling industry and beyond. He has held sales, technical service, and operations roles for IBDs. He managed Mavic’s Service Center for the US. and, was a Buyer at a large California retailer, Cambria Bicycle Outfitter. He is a master wheel builder and an exceptional mechanic.
Tracy began his career in the US Air Force, in aircraft repair, and has extensive mechanical experience both in and out of the military. He worked in and managed bike shops in New England, before joining Mavic leading the Service Center. After Mavic, he joined Cambria, and over the course of his 12-year tenure held various positions in their web and brick and mortar operations, including phone sales, product manager, and shipping manager. Tracy joined Miso Partners in 2014.