Excellence in Representation
Miso Partners; We are athletes, enthusiasts and professionals. With a foundation in Sales Excellence, Marketing Best Practices and an abundance of passion for what we do, Miso Partners’ goal is to be the first choice in independent manufacturer representation in New England. Premium Brands demand Premium Service, and this is our promise to our clients and the customers we serve. The highest level of customer service combined with a strategic approach to brand building in market.
As a business owner, and advisor, Brandon brings a wealth of experience in both start up and blue chip companies. He has 20 years of business experience in marketing and sales at fast growing, category leading companies. Throughout his career, Brandon has managed growth brands with an emphasis on creating consumer demand and building sustainable business models for continued future sales.He began his career working at Adidas, on the cycling brand Mavic, focused on marketing and product placement with professional athletes and events, like the Olympics, Le Tour de France and The Hawaiian Ironman. From there he moved into consumer packaged goods world, working in marketing, first at Red Bull, and then at Vitaminwater, both extraordinary, fast growth companies. He developed growth strategy, business plans, organization frameworks, and built high performing teams, consistently outpacing target sales and profitability goals.
Alex comes to MISO Partners with an extensive background as an athlete and salesperson in the Outdoor Sports channel. Focused on the Bike, Run and Outdoor categories, Alex brings a well rounded sales, and operations skill set to the table. He was a collegiate runner turned cyclist, at Fort Lewis College, where he developed into a Category 2 racer before stepping back from racing to now enjoy a variety of riding, running and skiing.
He worked at BMC Bicycles in the warranty and customer service departments before moving onto Craft Sportswear focused on sales, working both independently with his own agency and as a company rep for Craft.
Tracy comes to Miso Partners with deep experience in the cycling industry and beyond. He has held sales, technical service, and operations roles for IBDs. He managed Mavic’s Service Center for the US. and, was a Buyer at a large California retailer, Cambria Bicycle Outfitter. He is a master wheel builder and an exceptional mechanic.
Tracy began his career in the US Air Force, in aircraft repair, and has extensive mechanical experience both in and out of the military. He worked in and managed bike shops in New England, before joining Mavic leading the Service Center. After Mavic he joined Cambria, and over the course of his 12 year tenure held various positions in their web and brick and mortar operations, including phone sales, product manager and shipping manager. Tracy joined Miso Partners in 2014.